Kansas City Toy Train Streetcar Advertising Rate Card Exposed

This report might help propagate the myth KC's great transit experiment is self-sustaining.

In fact . . .

TOY TRAIN ADVERTISING IS NOTHING MORE THAN A PUBLICITY STUNT!!!

Actually . . .

It's more likely that this kind of signage is a nice way to buy local goodwill and votes for local institutions that might not drive sales. 

Nevertheless . . .

We liberated this passage from the Biz Journal because it offers a glimpse at pricing . . . Check-it:

"The Streetcar Authority’s sponsorship program includes advertising at streetcar stops and sponsoring a vehicle with a wrap. Local sports teams, organizations aiming to promote local landmarks, events and public attractions can sponsor a vehicle . . .

"The cost to produce the artwork for the vehicle can range between $9,000 to $15,500, according to the Streetcar Authority’s 2024-2025 advertising and sponsor requirements. That doesn’t include the monthly cost to display the wrap, which at minimum is $30,000 for a three-month contract and an additional $6,500 to $10,000 each month. Those costs vary for nonprofit and for-profit organizations and the length of the contract."

"For streetcar stops, it costs between $600 to $1,000 to produce artwork. That’s on top of the cost to advertise at a stop, which ranges from $2,500 to $3,750 a month, depending on the location."

Read more via www.TonysKansasCity.com link . . . Paywall but worth it . . .

KC Streetcar extension will double sponsorship opportunities in 2025 - Kansas City Business Journal

The Kansas City Streetcar Authority will have more than double the number of advertising and sponsorship opportunities when the Main Street extension opens in the summer.