Check locals "selling the sizzle" and hopefully some consulting work as so many of these sporting events don't often result in any significant economic gain.
Check-it . . .
“The 2026 World Cup will be the largest event mankind has ever put on, and it’s going to be the most watched event in human history,” said Nicholas Segura, founder of Segura Marketing, leading a Global Entrepreneurship Week-Kansas City panel conversation Thursday at Union Station on the how businesses can capture World Cup momentum.
With a projected $11 billion global economic impact, Segura urged Kansas City entrepreneurs to engage with the diverse, global audience attracted to the World Cup, particularly the Hispanic market.
Read more via www.TonysKansasCity.com link . . .
World Cup is sprinting closer; entrepreneurs should be preparing now, say regional biz leaders
Kansas City is kicking plans into high gear as the 2026 FIFA World Cup heads to the pitch - with local leaders eager to capitalize on the massive economic impact expected from the once-in-a-lifetime opportunity.
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