Example: World Cup Hiring Helps New York Marketing Over Local Hires

NEW YORK CITY?!?

We know for a fact there are PLENTY of local agencies who could have used this work.

Instead . . . Check World Cup Soccer contributing a bit less to the local bottom line than what we expected . . . Check-it:

Sporting Kansas City hired a New York marketing agency to help capitalize on the 2026 World Cup's potential to kick up national and global interest in the club — as well as revenue.

Although Sporting Kansas City always has handled marketing in-house, the MLS club brought on Team Playmaker, a global sales and marketing agency that was founded this year.

Read more via www.TonysKansasCity.com link . . .

Sporting KC hires NY agency to maximize exposure from 2026 World Cup - Kansas City Business Journal