Report: Brittany Mahomes Sponsored Post Flagged By FDA

This note is important if only because so much online sponsored content might not realize that regulatory rules apply.

The guidance from feds isn't strict and doesn't enforce any penalties but merely suggested changes . . .

Here's the basics on the downside of online stardom from a pharma blog . . .

"The untitled letter relates to content Mahomes posted to her Instagram account in paid partnership with Auvi-Q. Mahomes, co-owner of a sports team and wife of NFL quarterback Patrick Mahomes, partnered with Kaléo to promote the role Auvi-Q plays in the management of her kid’s food allergies in January. As part of the pact, Mahomes published an Instagram post about Auvi-Q and her child’s allergic reaction.

'FDA officials found fault with Mahomes’ post. The agency said the post is false or misleading because it discusses the benefits of Auvi-Q but 'fails to include any risk information about the drug.” According to the FDA, the lack of risk information is concerning “because it creates a misleading impression about the safety of Auvi-Q.' "

Read more via www.TonysKansasCity.com link . . .

Fierce Pharma: FDA calls foul over Brittany Mahomes' Kaléo Instagram post

Developing . . .