Betty Rae's Sold to Shatto After Family Drama Thwarted Kansas City Ice Cream Biz

Interesting . . .

Local news highlights a recent sale but forgets about public drama that pretty much tanked the biz not so long ago.

Moreover . . . 

Employee complaints were a big part of the sticky situation.

Here's the cover story amid the decline of local journalism . . .

"Betty Rae’s is still going to offer its signature flavors and Shatto only has plans to expand the business. All employees that are currently at Betty Rae’s will stay and Shatto plans to open more locations across the region and make the product more accessible at grocery stores, restaurants, and making the ice cream truck available for neighborhood, corporate, and family events."

Read more via www.TonysKansasCity.com link . . .

Matt Shatto purchases Betty Rae's Ice Cream from owner Alec Rodgers

A scoop of Brown Butter Pecan at Betty Rae's. // Photo by April Flemming Matt Shatto (Vice President of Shatto Milk) is personally assuming ownership of the rapidly growing Betty Rae's Ice Cream parlors, which includes the two shops in Waldo and the River Market as well as the Betty Rae's Ice Cream Truck.


Shatto VP buys Betty Rae's in sweet business deal

KANSAS CITY, Mo. - Two "Made in KC" brands are combining and it's going to be sweet. Betty Rae's Ice Cream is expected to soon be offered in grocery stores and a new owner says he plans to open new store locations.

Developing . . .

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