KANDER REBRANDS PODCAST COMEBACK!!!

Tens of thousands of people are clinging to every word from Kansas City's favorite millennial political pundit. 

At least that's what the marketing material seyz.

Still . . .

The former politico turned talker has our respect for returning to the digital grind and restarting one of his most successful ventures. 

Here's how he's doing it . . .

When it ended its original run, Majority 54 had hundreds of thousands of listeners per episode, according to Atkins. Now, a year and a half after its return, it’s getting about 50,000 “dedicated listeners.”

After its comeback, Majority 54 faced an issue: With Trump no longer in office, a show centered around conversations with his supporters seemed less urgent.

“We—like many other political shows—experienced when Trump left office, a huge decline in listenership, and had been trying all sorts of things to re-engage listeners from a content perspective, from a marketing perspective,” Atkins told Marketing Brew. “We’re slowly sort of climbing back up.”

Read more via www.TonysKansasCity.com link . . .

Inside a podcast rebrand

With podcasts, listeners grow accustomed to the theme music, hosts, segments, and even the artwork that shows up in their podcast feeds, so changing things can be risky. But rebranding is not off the table entirely.