Cowtown Marketing Community Beware: Kansas City Star Parent Company Launching Local Digital Advertising Agency

An important move in the local media game reveals a shift toward a changing biz model for the parent company of Kansas City's largest daily newspaper and competition for local firms . . .

McClatchy announced today the launch of excelerate (exceleratedigital.com), a full-service digital agency designed to offer local and regional advertising clients marketing solutions that drive results. Excelerate uses data-driven principles to design customized digital marketing plans for businesses, then tracks and measures success every step of the way.

Here's the word from a Kansas City expert:

Another reason why McClatchy is a penny stock and the Star is on life-support . . .

"They have made the conscious decision to compete with their customer base of ad agencies. Were I an ad agency, knowing that McClatchy media properties offer nothing that I can’t get at a dozen other places, I would pull everything immediately. What business goes into competition with its customers?"

Developing . . .