The Star's Groupon Model

Bottom Line Communications takes apart the Star's Groupon ad model.

Comments

  1. That's funny.

    You got one guy with a shitty little website that he built using what looks like a Geocities template from '97 writing a hit piece on a company who have pressmen that can build better websites than his, whining about content and scruples.

    What a laugh riot loser Dear John has become.

    I wonder if the Star ever canned his lazy ass?

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  2. Groupon model?

    ReplyDelete
  3. There is absolutely nothing wrong with what the Star is doing.

    Go back to the 1800s and early 1900s. Most newspapers had tons of ads on the front page.

    Many foreign newspapers have always had front-page ads.

    You're reporting on a shift in attitudes that was played out in the 1970s and 80s.

    An ad across the bottom of the front page has absolutely nothing to do with whether or not the news articles are written in a professional and unbiased manner.

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  4. He's right. The Kansas City Star has turned into a glorified shopper rag. Not just ads on the front page, but full page car ads in the front section? Car reviews in special ad sections?
    And he never worked at the Star. He worked at a paper in Cleveland.

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  5. Ads on the front page?

    Oh my.

    Full-page car ads in the front section?

    What is the world coming to?

    Car reviews in special ad sections?

    Can civilization survive?

    John, you have a strange and uninformed perspective on the newspaper business.

    ReplyDelete
  6. homeless nigga3/30/11, 3:13 PM

    i use it to wipe ma homeless dirty ass!!! Yas suh i do!

    ReplyDelete

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